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Participant
A Participant (or Participant Location) is usually a physical person or a company who makes available a space (or more precisely a glass window space, a screen space and/or a screen) that Yata Llc via StraightADs.com can use by placing a screen in purpose of advertising on behalf of its customers.
The relationship between the Participant and Yata Llc may be considered as a regular lease between a landlord and a tenant.